check out the lessons for each stage of entrepreneurship


- Watching Simon Sinek’s TED Talk on How Great Leaders Inspire
- Reflection questions so you get clarity on your why
- A crystal clear mission statement for you and your future business

interactive workbook, including

That will help you confidently explain the vision you want to create for your business and why you do it (aka your mission statement!). You’ll have a north star that you can turn to when the outside world starts giving you feedback you didn’t ask for.

15 Minute educational video

What's included:

You feel like a deer in the headlights whenever you try to give your elevator pitch or when someone asks you about why you do what you do.

You know you need a mission statement for your business plan, but you don’t really understand what it is, how to write one, or how it’s going to help you in the future.

You find yourself trying to sell the solution to your client’s problems and pain points, instead of helping them understand why or how you can help.

This is for you if...

In this lesson you’ll...figure out where the heck to start when it comes to dreaming about your future business, gain the confidence in why you’re doing this important work, and feel capable of explaining the impact you’re making as a weight inclusive clinician. You’ll also walk away with the knowledge to write your own mission statement that will support you in making key business decisions.

At the end of BUFO 101… you’ll have a solid foundation as you build your weight-inclusive business, that will support you, your business, and the key decisions you’ll make throughout your entrepreneurial journey.


Laying the Foundation for success

Defining Your Why and Clarifying Your Mission